Crafting is a favorite pastime for many seniors. Not only is it a way to stay active and engaged, but it is also a therapeutic activity that boosts mental health. (1)
For many seniors, crafting expresses their creativity, and the result is often beautiful and unique handmade items that could be turned into a craft business for extra cash.
However, it can be a challenge to sell and display their handmade crafts effectively.
In this article, we will discuss the most effective ways to showcase and sell senior-made crafts.
- Seniors who want to display and sell their handmade crafts can create an online presence through an online store or social media to reach a global audience.
- Collaborating with local businesses, participating in craft fairs, and considering consignment shops are other effective ways to showcase and sell senior-made crafts.
- Hosting a private sale is a great way to create a more intimate buying experience and showcase crafts in an aesthetically pleasing manner.
1. Create an Online Presence
In today’s digital age, having an online presence is essential for any business or individual who wants to reach a wide range of potential buyers. (2)
Creating an online storefront or website for the craft business is an excellent way to showcase handmade products.
Online stores can be customized to highlight the seniors behind the crafts and the unique features of their crafts.
With online promotions, seniors’ crafts can easily reach a global audience and ideal customers.
Social media is another tool to reach a wider audience. Platforms like Facebook, Instagram, and Pinterest can showcase the crafts in a visually appealing way.
Facebook Marketplace is an example of one of the forums these social media platforms offer for selling items including handmade products.
Seniors can use social media to interact with potential customers, share photos of their works in progress, and post special promotions.
Looking for a fun and creative way to beat the heat this summer? Check out our article on “Summer Crafts for Adults.” We’ve got plenty of DIY projects that are perfect for a lazy afternoon in the shade, from DIY planters and wreaths to beachy decor and more. So grab your crafting supplies and get ready to unleash your inner artist with these fun and easy summer crafts!
2. Collaborate with Local Businesses
Another way to reach new potential customers is to collaborate with local businesses and business owners.
It is a win-win for both parties: the senior artisans get exposure to a new customer base, and the business gets access to unique, locally-made, profitable crafts.
To find suitable businesses, seniors can start by identifying shops with similar values and styles.
For instance, if a senior creates handmade pottery, a local coffee shop or restaurant might be interested in showcasing their work.
Seniors can offer to display their crafts on the premises, and customers can purchase them while enjoying a meal or a cup of coffee.
3. Participate in Craft Fairs and Markets
Craft fairs and flea markets are great ways to showcase senior-made crafts.
These events are usually held during the holidays, and people often flock to them looking for unique, handmade products and gifts.
To participate in these events, seniors need to identify suitable fairs and markets in their area.
When participating in these events, seniors should prepare attractive displays in their craft show booths that showcase their profitable crafts.
They can offer promotions, such as discounts, giveaways, and raffles, to entice potential customers.
In addition, seniors should make sure their crafts are well-priced and competitively priced, as the fair is a competitive environment.
4. Consider a Consignment Shop
Another option for seniors to create a craft business is through consignment shops. These shops offer a space to showcase and sell handmade crafts for a commission.
The advantage of this approach is that seniors don’t have to worry about setting up their store or online platform, and they get access to a larger audience with ideal customers.
When considering a consignment shop, seniors should research shops in their area and understand the terms and conditions.
They should also price their crafts competitively to attract buyers.
5. Host a Private Sale
For seniors who want to create a more intimate and exclusive buying experience, hosting a private sale is another great option for earning extra cash.
These sales can be hosted in their homes or other private locations, such as community centers or churches.
Seniors can invite friends, family, and potential customers to view and purchase a wide variety of their crafts.
Seniors can prepare invitations and promotions, offer refreshments, and provide entertainment to create a memorable experience.
They should also showcase their crafts in an aesthetically pleasing manner and provide information on the creative process and techniques used.
1. How do I determine the pricing of senior-made crafts?
Consider the cost of materials and time invested in creating the craft. Also, research the prices of similar handmade items to determine a competitive price point.
2. What are some popular crafts made by seniors?
Seniors are known for creating a wide range of crafts, including quilts, pottery, knitting, crochet, woodworking, jewelry, and painting.
3. How can seniors promote their crafts effectively?
Seniors can sell online, collaborate with local businesses, participate in craft fairs and markets, sell at consignment shops, and host private sales to promote and sell their crafts.
Selling and displaying senior-made crafts require creative approaches that showcase the unique features of their crafts and the seniors behind them.
Seniors can sell online, collaborate with local businesses, participate in craft fairs and markets, consider consignment shops, and host private sales to promote their crafts.
By using these approaches, seniors can gain exposure to a broader audience and sell their crafts effectively.
1. Geda YE, Topazian HM, Lewis RA, Roberts RO, Knopman DS, Pankratz VS, et al. Engaging in Cognitive Activities, Aging, and Mild Cognitive Impairment: A Population-Based Study. Journal of Neuropsychiatry [Internet]. 2011; 23:149–54. Available from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3204924/
2. Sonia T, Leslie T. PUTTING A FACE ON SMALL BUSINESSES: VISIBILITY, VIABILITY, AND SUSTAINABILITY THE IMPACT OF SOCIAL MEDIA ON SMALL BUSINESS MARKETING – ProQuest [Internet]. Proquest. 2014. Available from: https://www.proquest.com/openview/e0b74d55a709768b20dbf57e32696a85/1?pq-origsite=gscholar&cbl=38744